Monthly Archives: April 2011

What’s In a Name?

April 20, 2011 6:11pm
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In the past few weeks the Washington Mystics became the 5th WNBA team to feature a company logo on the front of their jerseys. The Mystics have partnered with Inova Health System, a healthcare system in Northern Virginia. The Mystics will also feature new colors, which are patriotically fitting with their location in our nation’s capital. 

The Los Angeles Sparks also just unveiled their new jersey and logo with their sponsor Farmers Insurance.  Unlike the past two seasons, this year’s logo will be a strictly all-caps text logo. This is the 3rd year for Farmers as the jersey sponsor of the Sparks.

The Phoenix Mercury/Lifelock partnership continues this season. The Mercury have also unveiled a new jersey which looks similar in color and design to the NBA’s Phoenix Suns.

Microsoft’s search engine Bing will return to the front of the Seattle Storm’s jerseys for 2011; the home white seen here and the away green jerseys seen here. StormTracker has a post showing the evolution of the Storm’s jerseys.

The 5th team to display a sponsor’s logo on the front of their jerseys is the New York Liberty who inked a deal with Foxwoods Resort Casino prior to the start of last season. Foxwoods is the rival casino to the Mohegan Sun who owns the aptly named Connecticut Sun.

As well as mentioning the specific jersey changes above, every team in the league will have redesigned jerseys for the upcoming season. The new jerseys from Adidas are 30 percent lighter and dry twice as fast.

WNBA will feel immediate impact from this year’s draft

April 12, 2011 11:00am
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By adding the No. 1 overall draft pick in Maya Moore, the Minnesota Lynx will be expected to be a contender immediately.

Basketball is unique among team sports because of the impact a single player can make. While you have star players across the entire spectrum of sports, in basketball an impact player’s presence can be felt on each and every possession. While we anticipate the start of the new WNBA season, let’s take a look at yesterday’s top 5 draft picks, whose impact should be felt immediately this upcoming season.

1. Maya Moore F (UConn): Selected by the Minnesota Lynx
Moore transitions to the WNBA as possibly the greatest collegiate player ever. She ends her career at UConn with 150 wins and 2 national titles. Moore was only the collegiate player on the national team that won a world championship, and is expected to continue as an impact player with the national squad. She is expected to turn the Lynx into contender almost instantly.  While expectations for Minnesota and Moore are very high, there is every reason to believe the hype is warranted.

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